Noqode blog

In a context where operational efficiency and profitability have become priorities, companies are looking for solutions that can transform their websites into growth drivers. Webflow is often presented as a reference platform for increasing the autonomy of marketing teams and reducing development costs. To objectify these promises, the company commissioned Forrester Consulting, which published a Total Economic Impact™ study (source: Forrester TEI) showing a return on investment of 332% over three years and a 4% reduction in time-to-market.

76% of consumers prefer to buy on a site in their native language. However, too many businesses still underestimate the impact of a well-thought-out location strategy. Translating a website is no longer enough: you have to adapt your SEO, UX and message to each target market.

Your website can be a top-level salesperson, 24 hours a day, by attracting, convincing, and engaging prospects to action. In this article, learn how to avoid fatal mistakes and turn your site into a lead machine.

Dark Mode has become a marketing argument more than a real UX choice. Some brands adopt it for a premium image, others refuse it for fear of losing readability. But the real question is not choosing between Light and Dark Mode. What matters is the alignment between the interface, the brand and its business objectives.

Choosing software to create a website is a strategic decision for any business. A good tool must be flexible, efficient and adapted to the specific needs of an SME, a startup or a large group.

SEO (Search Engine Optimization) has always evolved at the pace of technological innovations and changes in search behavior. But today, with the rise of generative AIs like ChatGPT, DeepSeek or Mistral AI, a more profound transformation is taking place.

This week, I left my CEO role for that of mentor. For four days, I accompanied students from EEMI - L'École Européenne des Métiers de l'Internet in an intensive workshop. The objective? Immerse them in real conditions for creating a website from scratch.

UX writing is much more than just a style exercise. It is a user-centered design process that aims to guide and streamline each interaction on an interface. In a world where user journeys are becoming more and more complex, effective UX writing is essential to optimize navigation, reduce friction, and improve conversion rates. But what is UX writing, and why is it so crucial?

A website is much more than a simple digital showcase: it is a strategic lever that must both reflect brand identity and offer a fluid and efficient user experience. However, this balance between branding and performance remains a major challenge for many businesses.