The arrival of ChatGPT has transformed the way professionals interact with technology. In a few months, the word “Prompt” has established itself as a central element in the practice of generative AI. But what many still present as a simple text command is actually a Competence in itself. The quality of the results obtained depends directly on how the request is formulated. In other words, a prompt is never neutral: it is the mirror of our clarity of intention.
What is too quickly called an “input text” is actually the the basis for any effective collaboration with AI. Far beyond technique, the prompt becomes a Business maturity indicator : it highlights the ability to formulate an intention, to structure a context, to clarify a deliverable. As such, knowing how to write a good prompt becomes a transversal competence, and not just a tip for an experienced user.
The art of formulating: an underrated skill
A good prompt, like a good brief, imposes choices
Asking “write me a marketing strategy” or “generate a landing page” is not a prompt. These are vague formulations, as empty as a customer brief without a focus. What sets a professional apart is not the tool they use, but the precision with which he expresses what he expects. And from this point of view, the prompt acts as a revelator: it immediately reflects the level of rigor, synthesis and perspective of the person who uses it.
Every day we see the difference between a generic prompt that generates a soulless response, and a methodically constructed prompt that leads to a clear, action-oriented, action-oriented deliverable. It's not a question of algorithm, it's a question of intent. A good prompt force to prioritize, frame, anticipate.
A rigorous grammar
A tool for clarification, not automation
Behind a well-written prompt, there is more than technique. There is a ability to think, to structure reasoning, to bring out what is essential. The prompt is not used to delegate to the machine what you don't want to do. It is used to Clarifying a fuzzy intention, to structure thinking that is sometimes too implicit to be productive.
Formulating a prompt is a test of clarity. When the demand is vague, the result is disappointing. When it is in frame, the answer becomes a operational starting point. Just because AI is “smart” doesn't mean everything works. It is because it is well guided.
A structured daily practice, never automated
The prompt is not a gimmick. It is an integral part of the way we design, prioritize and deliver Webflow projects. Whether it's a showcase site, a landing page or a Web audit, formulate a clear request to AI allows us to gain in rigor, speed, and consistency.
A well-thought-out prompt acts as an extension of the way we work: it formalizes an intention, explains a constraint, anticipates a format. This is what makes it directly usable in a business process.
Contrary to the image of a “magic assistant”, we use GPT chat Like a formulation aid tool. He is not thinking for us. But it helps us to better express what we really want to produce.
Breaking down a prompt: a useful approach for web pros
The image below is a perfect illustration of the fundamental elements of a good prompt. It segments the request into four essential blocks:
- Goal : what we are really looking for (the expected deliverable)
- Return Format : the precise format requested for the response
- Warnings : mistakes to avoid or special requirements
- Context Dump : the contextual elements needed to feed the response
It is exactly this logic that we apply in our daily lives not to “delegate” to AI, but to better frame our requests and produce more efficiently.
4 concrete examples of structured prompts in our practice
Here's how we're implementing this approach in our projects. Each prompt is based on a clear intention, a precise format and a directly operational logic.
1) Rewriting a Webflow hero
Objective : impact (clarity of the value proposition)
- Goal : Rewrite a hero to reinforce the clarity of the message
- Prompt :
“You are a B2B copywriter specialized in conversion. Rewrite this hero in 2 lines maximum. Objective: clearly express added value, avoid vague formulations. Your = assertive, confident.” - Expected format : 2 lines of text ready for A/B testing
- Warning : Avoid empty buzzwords such as “innovative solutions”, stay grounded in the concrete
2) Post-call summary for a UX audit
Objective : readability and immediate action
- Goal : Summarize a customer exchange into key elements
- Prompt :
“You are a project assistant. Here is a customer call report. Summarize in bullet points the expectations expressed, the obstacles identified, and the opportunities perceived. Actionable format, UX-oriented.” - Expected format : list of 5 to 7 points max, with action verbs
- Warning : Do not paraphrase. Synthesize. Avoid long sentences or raw quotations
3) Structuring a Webflow service page
Objective : conversion-oriented UX structuring
- Goal : Generate a coherent page plan, ready to design
- Prompt :
“You are an UX designer. Here is a service offer. Propose a conversion-oriented page structure: list the necessary blocks (title, benefits, social proof...), their logical order and the recommended CTAs.” - Expected format : map with titled blocks, tunnel logic, integrated CTAs
- Warning : Do not multiply sections. Getting to the point
4) SEO editorial plan around a service page
Objective : acquisition + semantic networking
- Goal : Develop a content strategy that supports SEO positioning without cannibalization
- Prompt :
“You are an SEO consultant. Propose 5 article ideas to reinforce the positioning of a page dedicated to [service]. Avoid cannibalizing the main keyword. Objective: acquisition + networking.” - Expected format : list of 5 titles + mini-descriptions for each
- Warning : Do not reuse the same angle as the target page. No generic titles
Prompt, indicative of strategic maturity
What the rise of AI highlights is that the quality of a deliverable — whether it's a text, an interface, or a website — always starts with the clarity of the intention. A good prompt, like a good redesign brief, is based on the ability to structure ideas, to anticipate uses, and to express an objective in a precise manner.
For us, it's not a fad. It is a logical continuity with our business: design custom Webflow sites, designed to deliver a clear message, convert effectively, and reflect the true value of a business.
We don't believe in shortcuts. We believe in tools that reinforce the requirement. And AI, when used well, is part of that toolbox.
Are you thinking about a redesign, a strategic page, or a site with higher added value? Contact us here →
