.svg.png)
In 2025, websites are no longer simple information tools: they are at the heart of digital transformation strategies. The annual report “The 2025 State of the Website“by Webflow, created in partnership with Vanson Bourne, reveals that 91% of businesses consider their website as their main source of income. However, only 17% of marketing teams believe that their current tools are really up to the task.
In a complex digital environment, where artificial intelligence and technological agility are redefining standards, businesses must reinvent their approach to websites. This article offers an in-depth reading of emerging trends, of structural challenges, and strategic opportunities highlighted by this report.
The central role of the website in 2025
The data in the report confirms that websites have become the strategic base numerous businesses. Unlike channels that depend on external algorithms (social networks, paid advertising), websites allow brands to maintain total control over their communication, branding and performance.
A lever for loyalty and conversion
91% of businesses surveyed say that their website generates more revenue than any other channel. This statistic highlights a major evolution: the website is no longer just a transactional tool, but a platform capable of:
- Captivate the audience with immersive and interactive experiences.
- Personalize user journeys, thus increasing engagement and loyalty.
- Strengthen brand credibility, thanks to modern designs and intuitive features.
The structural challenges of marketing teams in 2025
1. A collaboration that is still too complex
96% of marketing teams believe that better collaboration with developers could transform their effectiveness. However, today's tools and workflows often create friction points, slowing down updates or optimizations.
Common problems:
- Marketing teams still rely on developers for simple tasks, like creating new pages or integrating content.
- Validation cycles are long, especially when external technical teams are involved.
Strategic solution: Webflow meets this need thanks to its no-code approach, allowing marketing teams to manage content and changes themselves, while offering advanced functionalities for developers.
2. Data interpretation and valorization
50% of marketing managers cite the difficulty of accurately analyzing and measuring the ROI of their websites as their main challenge. Despite the abundance of analytical tools, data often remains fragmented, making it difficult to make informed decisions.
Challenges identified:
- Data is dispersed between different platforms (CMS, CRM, reporting tools).
- Teams struggle to get actionable reports without advanced technical expertise.
Strategic trends for 2025
1. Artificial intelligence, an essential tool
In 2025, AI is the number one priority for marketing investments. Businesses are looking to integrate it to:
- Dynamically customize the content displayed.
- Automate A/B testing and adjust pages in real time.
- Predicting user behaviors, thus optimizing customer journeys even before they are explicitly requested.
2. Experimentation and agility as priorities
With 45% of businesses placing experimentation at the top of their priorities, it's clear that brands want to quickly test concepts before deploying them on a large scale. This approach reduces risks while accelerating innovation.
Why is it strategic?
- Tests make it possible to validate marketing hypotheses before investing massively.
- Agility makes it possible to meet the changing needs of users.
Why Webflow stands out as an ideal solution
An ecosystem designed for agility
Webflow combines the power of a development platform with the intuitiveness of a no-code tool. This allows:
- Full control on designs and interactions, thanks to direct access to HTML, CSS and JavaScript.
- Simplified management content, accessible to non-technical marketing teams.
Integrated performance optimization
With its tools ofparses And ofoptimization, Webflow simplifies:
- Performance monitoring (loading time, bounce rate).
- Adjusting underperforming items based on data.
A bridge between teams
By facilitating collaboration between marketing and development, Webflow eliminates unnecessary dependencies, thus reducing the time required to put the teams online and improving the autonomy of teams.
Conclusion: The website, a driver of innovation in 2025
The report “The 2025 State of the Website” reveals a crucial reality: companies that place their website at the heart of their digital strategy are giving themselves the means to succeed. More than just a channel, the site is becoming a real driver of innovation, loyalty and performance.
To take full advantage of the opportunities offered by the web in 2025, businesses must:
- Adopting modern technology like Webflow, allowing to centralize design, content and performance.
- Integrating artificial intelligence to personalize experiences and optimize results.
- Test, adjust, and evolve quickly, focusing on agility and continuous experimentation.
That being said, the ability of marketing teams to explore new solutions, combined with the scalability and market-product fit of Webflow, reinforces our vision: this low-code/no-code platform embodies the future of web development.
Download the full report to find out more
The report “The 2025 State of the Website”, produced in collaboration with Vanson Bourne, is an essential resource for understanding the trends, challenges and opportunities of the web in 2025.
➡️ Download the free report here
At Noqode, we believe that innovation lies in the ability to adapt your tools to the real needs of teams and to anticipate the expectations of users. It is in this spirit that we support our customers to transform their sites into sustainable growth drivers.
The future of the web belongs to those who shape it... ✍️
