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The price of a showcase site can vary considerably, ranging from €500 to €15,000, based on several criteria: the level of customization, the complexity of the functionalities, and the chosen provider. But how do you accurately estimate the cost of creating a website for your business?
In this article, we explore in detail the elements that influence the price of a showcase site. You will discover the options available, the price differences between providers (freelancer or agency) and the best practices to optimize your investment.
Whether you're just getting started or looking to modernize your current site, this guide will help you better understand the costs and choose the solution that meets your goals.
What is a showcase site and what is its strategic role?
A showcase site is an online platform designed to present a business, its services or its products, without integrating direct online sales functionality. Its main objective is to inform, capture the attention of visitors and convert this audience into qualified prospects through clear and engaging communication.
Unlike an e-commerce site, the showcase site plays a key role in strengthening the brand image, the lead generation And the development of online visibility. It is an essential lever for SMEs, startups and large companies wishing to:
- Attracting potential customers by highlighting their expertise and their offer.
- Strengthen their employer attractiveness, especially for young talents who are sensitive to a modern digital presence.
- Building a coherent digital identity, adapted to their global strategy.
Today, a successful showcase site is not limited to a simple online business card. It must be optimized for SEO, responsive on all media, and reflect the values and ambitions of the company.
What is the price of a showcase site and what are the factors that influence its price?
The cost of a showcase site depends on many criteria: the complexity of the project, the level of customization, the integrated functionalities and the visibility strategy put in place. A website can cost between €500 and €15,000, according to the type of site and the specific needs of the company.
Complexity and type of showcase site
The price varies according to the level of design and the ambition of the project.
Simple site: between €500 and €3,000
A basic showcase site is designed with predefined solutions, often based on platforms like Wix or WordPress templates. These solutions make it possible to obtain a functional site quickly, but offer limited customization possibilities. Ideal for a quick launch with a limited budget, this type of site does not allow for long-term evolution or real competitive differentiation.
Customized site with scalable CMS: between €3,000 and €10,000
A showcase site designed on a CMS like Webflow or WordPress with advanced customization allows for greater freedom in terms of design and functionalities. This type of project is aimed at companies looking for a scalable site that is easy to manage and efficient in SEO.
Premium site with animations and advanced SEO strategy: between €8,000 and €15,000
This type of site is designed to maximize visitor engagement and conversion. It includes interactive animations, a optimized user experience, as well as a thorough SEO work right from the design phase to maximize organic traffic. Ideal for companies looking for a site with high added value, this level of service guarantees optimal digital performance.
Hosting and domain name
A showcase site requires a domain name And a web hosting adapted to his needs.
Domain name
Buying a domain name represents an annual cost ranging from €10 to €50, depending on the extension chosen (.com, .fr, .net, etc.).
Web hosting
The choice of hosting influences the performance of the site, especially in terms of loading speed and security.
- Webflow : Offers integrated, secure and optimized hosting with an SSL certificate included and a powerful CDN network.
- WordPress : Requires external hosting, with monthly fees that vary between €10 and €30, depending on the quality of the server and the resources allocated.
UX/UI design and customization
THEuser experience (UX) And theuser interface (UI) are essential elements that directly influence the conversion of visitors.
- Optimized design promotes engagement : The layout should be fluid, intuitive and designed to encourage action.
- The impact of tailor-made solutions : The more personalized the design, the more it stands out and reinforces the brand image.
- Strategic thinking : A well-thought-out architecture improves the ergonomics of the site and allows smooth navigation, essential to reduce the bounce rate.
One Showcase site with a UX/UI approach advanced will require more thorough work, which is reflected in its design cost.
SEO optimization and marketing strategy
A well-designed showcase site should be optimized for natural referencing in order to be visible on Google and attract qualified traffic.
- Optimizing tags and content : Work on titles, meta descriptions and content structuring to improve understanding by search engines.
- Fast loading and CDN : A fast site improves the user experience and has a better ranking on Google.
- Strategic content : The integration of well-thought-out and SEO-optimized pages makes it possible to capture more qualified traffic.
Investing in a Advanced technical SEO as soon as the site is created, it makes it possible to maximize its digital impact and to obtain a faster return on investment.
Why choose Webflow for the creation of your showcase site?
A 100% tailor-made and responsive design
Webflow allows you to design a site entirely personalized, without being limited by rigid templates. Thanks to his Fluid Responsive Design, each page adapts perfectly to all media (desktop, mobile, tablet), guaranteeing smooth navigation and an optimal user experience. A well-structured and ergonomic site promotes visitor engagement and maximizes the conversion rate.
An intuitive CMS for autonomous management
Unlike other CMS that require frequent updates and technical expertise, Webflow offers an intuitive content management interface. Your marketing teams can easily add, edit, or remove pages and content without developer intervention. This autonomy reduces maintenance costs and speeds up the updating of the site.
Optimized performance and SEO from the start
Webflow is designed to offer advanced technical performances while integrating SEO best practices from the development phase:
- Clean and optimized code : Lightweight HTML and CSS structure, guaranteeing better loading time.
- Dynamic sitemap : Automatic generation to facilitate indexing by Google.
- Advanced tag and URL management : Possibility to optimize each page to maximize visibility on search engines.
- Native CDN hosting : Super-fast page loading, improving both user experience and SEO.
Enhanced security and simplified maintenance
Webflow is designed to be a turnkey solution, without the technical constraints associated with classic CMS like WordPress.
- Secure hosting on AWS : Advanced protection against cyberattacks and maximum uptime.
- SSL certificate included : Automatic security of data exchanges on the site.
- No plugin management : Unlike WordPress, which requires regular updates and security patches, Webflow works without dependence on third-party extensions, thus reducing the risk of breaches and the need for technical maintenance.
How long does it take to create a showcase site?
The time required to create a showcase site varies according to the level of customization, functionalities and specific needs of the project. It is important to anticipate these deadlines to align the launch of your site with your strategic goals.
Estimated duration according to the type of showcase site
- Simple site (20 days on average) → A site with a few static pages, designed from a template and without advanced features.
- Personalized site with animations (1 month) → A tailor-made design, including interactions and animations to improve the user experience.
- Scalable site with advanced SEO and complex design (1.5 to 2 months) → Integration of an advanced SEO strategy, structured content and advanced animations to maximize conversion and visibility.
Deadlines may vary depending on the responsiveness of the stakeholders (customer, technical team, content production), as well as the specific needs of the project.
What are the additional costs to be expected for a showcase site?
Domain name and hosting
The cost of a showcase site is not limited to its design. You must also take into account the costs associated with your hosting and your domain name.
- Domain name → On average €10 to €50 per year, depending on the extension (.com, .fr, etc.).
- Web hosting → Between 120 and 300€ per year, depending on the platform chosen and the level of performance required.
- Webflow includes a optimized native hosting with SSL certificate and integrated CDN.
- WordPress requires a external accommodation, involving additional monthly fees and more complex technical management.
Maintenance and support
A showcase site must be maintained regularly to guarantee its performance and security.
- Maintenance costs → Between €500 and €5,000 per year, depending on the complexity of the site and the services included (updates, SEO optimizations, technical corrections).
- Webflow, a simplified solution → Unlike WordPress, which requires frequent updates and regular maintenance, Webflow eliminates heavy technical management thanks to an optimized and secure infrastructure.
Content creation and SEO optimization
A successful showcase site is not limited to its design: the content and natural referencing (SEO) are key factors in attracting qualified traffic and generating conversions.
- Optimized content writing → Blog posts, strategic pages, tag optimizations, and content structuring.
- Advanced SEO strategy → Keyword research, netlinking, technical optimization and continuous improvement.
➡️ To learn more about optimizing your website, check out our Webflow SEO guide
Webflow, Wix or Framer: Which platform should you choose for a showcase site?
The choice of a platform for creating a showcase site depends on several criteria: design, flexibility, performances, SEO optimization and scalability. Here is a comparison of the main solutions.
Webflow: The best option for a tailor-made showcase site
Webflow is designed for businesses and professionals looking for a site highly customizable, with an approach Design-first and an optimized structure for the SEO.
✅ Custom design : Creation without limits, without dependence on rigid templates.
✅ Native SEO and high performance : Clean code, fast loading via CDN, advanced tag and URL management.
✅ Integrated and secure hosting : High performance servers, SSL certificate included, without the need for technical maintenance.
🚧 Learning curve : A more technical handling than Wix or Framer for beginners.
Wix: An accessible solution but limited in flexibility
Wix is a consumer platform that allows you to create showcase sites easily via a drag and drop editor.
✅ Ease of use : Intuitive interface, suitable for beginners.
✅ Pre-designed templates : Ideal for simple projects without the need for advanced customization.
🚧 SEO limitations and performance : Less optimized for SEO and display speed.
🚧 Limited scalability : Less suitable for sites with specific needs or long-term growth.
Framer: Ideal for design-first sites, but limited for evolving projects
Framer is a solution focused on design and interactivity, making it possible to create very immersive sites quickly.
✅ Ultra-visual interface : Designed for designers, with advanced animations and micro-interactions.
✅ Fast online : Suitable for creative projects that require rapid execution.
🚧 Less suitable for complex sites : Not very flexible for sites with advanced functionalities or demanding technical SEO.
🚧 More limited ecosystem : Less robust than Webflow for content management and the scalability of a professional showcase site.
Which platform should you choose for your project?
- You are looking for a professional, tailor-made, optimized for SEO and evolved siteWhat? → Opt for Webflow
- Do you need a site that is simple and quick to set up, without advanced customization? → Wix may be enough
- Is your priority a site with a strong design experience, without SEO or structural constraints? → Framer is a good alternative
➡️ Consult our detailed comparisons to go further :
Conclusion: How much does a showcase site really cost?
The Price of a showcase site varies according to numerous criteria: the complexity of the design, the built-in features, theSEO optimization And the level of personalization. If a simple site can be accessed as soon as 500€, a site professional and efficient requires a larger investment, up to €15,000, especially when it is tailor-made with an advanced UX approach and an optimized digital strategy.
Creating a showcase site is not just about putting a few pages online, it's design a real conversion tool able to capture leads, strengthen brand awareness and maximize its digital impact.
Chez Noqode, we don't just create showcase sites, we design powerful and scalable digital experiences, adapted to the goals and ambitions of each company. Our sites are designed to be a real driver of growth, by integrating the latest innovations in web design and SEO to ensure maximum performance.
Do you want a showcase site that is not limited to a simple online presence, but which allows you toattract customers, generate conversions and grow with your business ?
👉 Contact our experts now and let's transform your website together into a real strategic asset.
Frequently asked questions about creating a showcase site
What is the price of creating a showcase site?
The cost of creating a showcase site varies according to many criteria. On average, a simple site can cost between €500 and €3,000, while a site professional tailor-made with an optimized conversion strategy is between €3,000 and €15,000. This rate will depend in particular on design, functionalities, SEO optimization and choice of service provider (freelancer, specialized agency, or automated solution).
What are the factors that influence the cost of a showcase site?
Several elements impact the final rate from a showcase site:
✔️ The design → A site with a Customized UX/UI will cost more than a site based on a template.
✔️ The number of pages → A site with a complex tree structure will require more development time.
✔️ The functionalities → Integration of forms, blogs, reservation systems or advanced animations.
✔️ SEO optimization → A site that is well referenced from the moment it is designed requires more in-depth work on structure and content.
✔️ The choice of CMS → A site on Webflow offers greater performance and autonomy than a site on WordPress, but requires specific know-how to be fully exploited.
How much does it cost to create a showcase site with creative software?
Platforms like Webflow, WordPress or Wix allow you to create a showcase site with a monthly subscription Ranging from €5 to €50 per month. Added to this is the domain name (10 to 20€ per year) and, potentially, premium extensions or plugins to improve the functionalities of the site.
However, these solutions are limited in design, performance and scalability. If your goal is to develop a strong brand and an efficient site, call on a specialized agency guarantees a professional and optimized result.
What is the average cost of a professional showcase site?
One professional showcase site designed by a specialized agency costs on average between €1,500 and €5,000 for a standard project and up to €15,000 For a premium site with advanced features. This price includes:
- Optimized UX/UI design
- Advanced SEO integration
- Easy content management via a powerful CMS
- Robust and secure technical development
Are there hidden costs when creating a showcase site?
Yes, some fees must be anticipated to avoid unpleasant surprises:
- Hosting and domain name → Between €120 and €300 per year depending on the platform chosen.
- Maintenance and support → A site may require regular updates, with costs ranging from €500 to €5,000 per year, depending on the level of support.
- Optimization and SEO → Good SEO requires a continuous strategy for maximizing visibility on Google.
